PRG Alliance announces new member in Morocco


There is one more pin in the map of PRG Alliance’s global reach – they are now present in Morocco with the addition of its new member Touareg Prod’. 

Founded in 2001, Touareg Prod’ offers a range of sound, lighting, rigging, and backline solutions to entertainment industry customers as concerts, TV shows, sports, corporate and private events. The company has now about 70 technicians working full time, a head office in downtown Casablanca and a 2,000 square meter warehouse in the industrial zone of Casablanca. “I am certain that being part of the PRG Alliance will help Touareg Prod’ to do even more amazing things,” says Squalli Farid, Partner/Owner of Touareg Prod’. “We have been in close collaboration with some of the PRG Alliance members already for a few years but now that we are officially in the group we can’t wait to partner with all the members and welcome international events in Morocco, as well as getting the support for our clients abroad.”

Touareg Prod’ is very eager to fully participate in all PRG Alliance activities and to bring as much technical knowledge and business opportunities as possible to Morocco. “We are very busy with several projects recently. It gives us confidence that now is a good time to invest in our business expansion and join PRG Alliance,” continues Farid.

“Morocco was a natural extension to our presence since it is an important destination for corporate events and concert touring in North Africa,” says Tom Van Hemelryck, Director of the PRG Alliance. “We are happy to welcome such a proficient player as Touareg Prod’ to our global team.”

With this new addition to its member’s pool, the PRG Alliance is present today in 25 countries in all continents. The complete list of participant companies and news are available on the PRG Alliance website:

Back to top
Share link:

Thank you! We have forwarded the link.

Your information will not be divulged.
More in our Data privacy statement.

Not all mandatory fields have been filled out or the email address is not valid.